HÆRFEST × OPENING CEREMONY

Art Direction — Motion Design — Social Campaign — E-Commerce — Digital Marketing

Created the launch campaign for an exclusive collaboration between HÆRFEST and Opening Ceremony, producing a series of stop-motion animations and motion assets that introduced the limited-edition collection across digital touchpoints. The campaign transformed still product photography into playful, engaging content designed to capture attention while maintaining the clean, minimal aesthetic of both brands.

Overview

Created the launch campaign for an exclusive collaboration between HÆRFEST and Opening Ceremony, producing a series of stop-motion animations and motion assets for web, email, and social media. The campaign transformed still product photography into engaging digital content while preserving the clean, minimal aesthetic that defines both brands.

Challenge

Opening Ceremony wanted premium launch content to promote the exclusive collaboration but did not have the budget for a traditional campaign production. The challenge was to create distinctive, premium motion assets using a simple production approach that could maximize creativity with limited resources.

Creative Concept

The campaign explored the contrast between movement and stillness. While I remained completely motionless—almost like a mannequin—the bags became the only moving element through subtle stop-motion animation. This created a playful visual language that drew attention to the products while reinforcing the understated, minimalist design philosophy shared by HÆRFEST and Opening Ceremony.

Role

I developed the creative concept, art directed the campaign, photographed both on-body and flat-lay product sequences, and oversaw production through final delivery. Working alongside illustrator and animator Chris Arundel, we created multiple stop-motion animations, refined the edits in post-production, and delivered optimized assets for website, email marketing, and social media.

Selected Deliverables

Creative Direction — Art Direction — Creative Production — Stop Motion — Motion Graphics — Product Photography — Social Media — Email Marketing — Website Assets — E-Commerce Campaign — Digital Content Production

Outcome

The final campaign delivered a cohesive suite of animated launch assets that extended the collaboration across every digital touchpoint. By turning a limited production budget into a distinctive creative solution, the work provided HÆRFEST and Opening Ceremony with premium content that elevated the collection and created a memorable digital launch experience.