COPERACO COFFEE

Brand Identity — Packaging Design — Print Production — Editorial — Product Experience

A complete brand refresh for a specialty coffee company spanning identity, packaging, editorial design, and product storytelling. The project transformed the visual language of the brand across retail packaging, printed collateral, and seasonal product collections while balancing craftsmanship with premium shelf appeal.

Overview

Coperaco Coffee partnered with us to refresh their existing brand and create a cohesive visual identity that could grow with the company. The engagement included a refined logo, coffee packaging system, printed marketing materials, and seasonal product collections that celebrated coffees sourced from different regions around the world.

Challenge

The brand needed a more elevated identity that reflected the quality of its specialty coffee while remaining flexible enough to accommodate multiple origins, blends, and seasonal releases. Every touchpoint—from retail bags to printed inserts—needed to feel connected and reinforce the story behind each coffee.

Creative Concept

We developed a clean, modern identity inspired by craftsmanship and origin. Natural illustrations, restrained typography, and a minimal color palette allowed the coffee itself to remain the hero while creating a premium retail experience. Each seasonal collection introduced subtle visual distinctions while maintaining a consistent brand system.

Role

Led the creative direction and design of the refreshed visual identity, packaging system, editorial collateral, and printed materials. Collaborated with illustrator Chris Arundel to develop custom botanical coffee leaf illustrations featured throughout the packaging and managed production files for rotogravure printing to ensure artwork translated accurately from concept to finished bags.

Selected Deliverables

Brand Identity — Logo Refresh — Packaging Design — Rotogravure Print Production — Editorial Booklet — Seasonal Packaging System — Coffee Labels — Product Cards — Packaging Inserts — Botanical Illustration Direction — Print Collateral

Featured Projects:

Core Packaging System

Designed the primary retail packaging collection including coffee bags, labels, product inserts, and branded collateral. The packaging balanced clean typography with custom botanical illustrations to create a premium shelf presence while communicating origin and craftsmanship.

Saison by Coperaco

Created a seasonal packaging collection celebrating coffees sourced from different regions around the world. Each release featured its own visual identity while remaining connected to the master brand through typography, illustration, and packaging architecture.

Deliverables included seasonal coffee bags, printed booklets, labels, informational coffee cards, and packaging inserts detailing origin, harvest, and processing methods.

Outcome

The refreshed identity established a cohesive packaging system that extended beyond the coffee bag to every customer touchpoint. By combining thoughtful branding, custom illustration, editorial storytelling, and production-ready packaging, the project elevated Coperaco Coffee into a more premium and memorable retail experience.