DuCoeur Magazine

Editorial Design — Publishing — Brand Identity — Digital Experience — Art Direction

Designed and launched an independent fashion and culture publication, creating a cohesive editorial identity across print, digital, and social while establishing the visual foundation for the magazine from concept through publication.

Overview

DuCoeur Magazine was conceived as an independent publication celebrating fashion, art, and contemporary culture through thoughtful storytelling and refined editorial design. From the first issue onward, I established the magazine's visual identity across every touchpoint, creating a consistent experience from printed pages to digital platforms.

Challenge

Create a distinctive editorial identity that could compete with established independent fashion publications while remaining flexible enough to support evolving content, contributors, and creative voices. The publication needed to feel timeless, sophisticated, and visually engaging across both print and digital.

Creative Concept

Inspired by the rhythm and restraint of contemporary fashion editorials, the design emphasized typography, generous white space, and immersive imagery to create a reading experience that felt elevated and intentional. Every element—from page layouts to digital touchpoints—was designed to let photography and storytelling lead while reinforcing a refined editorial aesthetic.

Role

I developed the magazine's visual identity from the ground up, leading typography, editorial design, layout, art direction, production, publishing, website design, and social media. I established the design system that guided the publication across print and digital while overseeing every stage of the creative process through final publication.

Selected Deliverables

Editorial Design — Typography — Publication Design — Art Direction — Layout Design — Brand Identity — Website Design — Digital Experience — Social Media — Print Production — Publishing

Outcome

Established a cohesive editorial identity that extended seamlessly across print, digital, and social, creating a publication with a distinctive visual voice. The design system provided a flexible foundation for future issues while reinforcing DuCoeur Magazine's position as an independent publication focused on fashion, art, and contemporary culture.