Estée Lauder Companies
Enterprise Design — Editorial — Motion — Corporate Communications — Data Visualization
Designing enterprise experiences for one of the world's leading prestige beauty companies through editorial publications, internal campaigns, digital products, motion graphics, and visual communications spanning marketing, technology, sustainability, HR, finance, and global brands.
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Family First Campaign
Art Direction — Licensed Photography — Print — Digital — Social — Internal Communications
Art directed the company's parental leave campaign celebrating families across the organization. I sourced and licensed photography, developed the visual direction, and designed assets across print, digital communications and social platforms to create a warm, inclusive campaign that resonated throughout the company.
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Citizen & Sustainability Report
Editorial Design — Annual Report — Infographics — Data Visualization — Print Production
Working across dozens of Estée Lauder brands, I transformed sustainability reporting into a magazine-quality publication using rich photography, typography and data visualization to communicate environmental and social initiatives in a visually engaging format.
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Brand Product Launch Support
Print Design — Editorial Design — Product Launches — Event Collateral — Brand Communications
Supported product launches across multiple Estée Lauder brands by developing integrated print and digital communications, including Clinique launch mailers, Origins influencer event collateral for the Finland experience, Lab Series press kits and infographics, Aveda digital press releases, and supporting brand communications. Each initiative translated individual brand identities into cohesive launch experiences while maintaining enterprise design standards.
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MYELC App Launch
Motion Graphics — UI Campaign — Video Editing — Digital Design — Internal Marketing
Supported the launch of the company's employee mobile platform by designing teaser campaigns, instructional graphics and launch communications.
Created promotional videos, onboarding assets and educational materials to drive employee adoption across the organization.
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Financial & Enterprise Communications
Financial reporting — Technology initiatives — Health & wellness programs — HR communications — Executive presentations — Corporate announcements
Created a wide range of information graphics and executive communications translating complex business topics into accessible visual stories. These projects strengthened my ability to communicate technical information through thoughtful design—experience that naturally translates to industries such as healthcare, pharmaceuticals, finance and technology.
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Internal Employer Brand Campaign
Video Editing — Motion Graphics — Employer Branding — Internal Communications
Edited documentary-style videos featuring scientists from Estée Lauder's Long Island Innovation Center discussing why they enjoyed working for the company.
The series supported recruiting and employer branding initiatives by highlighting the people behind product innovation.
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Featured Projects
Marketing Analytics Brochure — Printed Editorial Publication
Family First Campaign — Enterprise Campaign
Social Impact & Sustainability Report — Annual Editorial Report
MyELC App Launch — Product Launch Campaign
Origins Finland Influencer Experience — Print Collateral
Clinique Product Mailers — Direct Mail
Lab Series Press Releases — Editorial + Infographics
Aveda Press Releases — Digital Editorial
Scientist Recruitment Series — Internal Motion Campaign
Enterprise Infographics — Financial — HR — Technology — Health & Wellness
Selected Deliverables
Editorial Publications — Annual Reports — Print Collateral — Motion Graphics — Product Launch Campaigns — Enterprise Communications — Information Design — Infographics — Direct Mail — Video Editing — Internal Branding — Digital Assets — Presentation Design
Role
As part of Estée Lauder Companies' Global Enterprise Creative team, I designed enterprise communications supporting marketing, sustainability, technology, finance, HR, and internal brand initiatives across the organization. Working closely with executives, strategists, writers, and cross-functional teams, I transformed complex information into clear, engaging visual experiences through editorial design, motion graphics, print collateral, digital campaigns, video, and enterprise storytelling. Alongside highly corporate communications, I ensured each project reflected the elevated design standards expected of one of the world's leading luxury beauty companies by incorporating imagery and visual language from brands including Clinique, Origins, Aveda, M·A·C, La Mer, Bobbi Brown, and others.
Outcome
Over several years, I helped modernize the company's internal communications by introducing a more editorial, visually engaging approach across enterprise campaigns, publications, product launches, and digital experiences. Projects such as the Family First campaign, the Marketing Analytics publication, the Social Impact & Sustainability Report, and the launch of the MyELC app demonstrated how thoughtful design could make complex business information more accessible while reinforcing the prestige and innovation of the Estée Lauder Companies brand. The breadth of work across finance, technology, HR, sustainability, wellness, and beauty created a diverse body of experience that continues to inform my approach to enterprise design.