Estée Lauder Companies
Breast Cancer Campaign 25th Anniversary Sizzle Reel
Enterprise Design — Motion — Brand Storytelling — Corporate Communications — Presentation Design
Celebrating 25 years of advocacy by transforming archival photography, campaign milestones, typography, and messaging into an emotionally engaging motion reel created entirely in PowerPoint.
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Estée Lauder Companies
Quality: The Journey Home
Enterprise Design — Motion — Video Production — Corporate Communications — Brand Storytelling
Bringing Estée Lauder Companies’ commitment to quality to life through a carefully paced video combining visual storytelling, motion graphics, typography, and corporate messaging into a clear and engaging narrative.
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Estée Lauder Companies
Digital Performance & Development Plan
Enterprise Design — Visual Identity — Motion — Information Design — Employee Communications
Making a complex performance and professional-development process easier to understand through a cohesive visual identity, clear information hierarchy, custom graphics, and motion-driven storytelling created in PowerPoint.
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Estée Lauder Companies
Global Onboarding and Inclusion & Diversity Presentation
Enterprise Design — Visual Identity — Motion — Information Design — Employee Communications
Making a complex performance and professional-development process easier to understand through a cohesive visual identity, clear information hierarchy, custom graphics, and motion-driven storytelling created in PowerPoint.
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MYELC App Launch
Motion Graphics — UI Campaign — Video Editing — Digital Design — Internal Marketing
Supported the launch of the company's employee mobile platform by designing teaser campaigns, instructional graphics and launch communications.
Created promotional videos, onboarding assets and educational materials to drive employee adoption across the organization.
↓Internal Employer Brand Campaign
Video Editing — Motion Graphics — Employer Branding — Internal Communications
Edited documentary-style videos featuring scientists from Estée Lauder's Long Island Innovation Center discussing why they enjoyed working for the company.
The series supported recruiting and employer branding initiatives by highlighting the people behind product innovation.
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Estée Lauder Companies
Enterprise Presentations & Motion Storytelling
Designing presentation systems, motion graphics, and internal communications that transformed complex organizational information into clear, engaging visual experiences for a global luxury beauty company.
Featured Projects
Breast Cancer Campaign 25th Anniversary Sizzle Reel — Motion + Campaign Storytelling
Digital Performance & Development Plan — Employee Communications + Motion Presentation
Global Onboarding and Inclusion & Diversity Presentation — Employee Experience + Information Design
Quality: The Journey Home — Corporate Video + Brand Storytelling
MyELC App Launch — Product Launch Campaign
Scientist Recruitment Series — Internal Motion Campaign
Selected Deliverables
Presentation Design — Motion Graphics — Video Editing — Visual Identity — Corporate Communications — Employee Onboarding — Information Design — Custom Infographics — Executive Storytelling — Internal Branding — Editorial Layout — PowerPoint Animation
Role
As part of Estée Lauder Companies’ Global Enterprise Creative team, I developed presentations, videos, and visual communications supporting global campaigns, employee development, onboarding, inclusion and diversity, and corporate initiatives. Working with executives, strategists, writers, and cross-functional partners, I translated detailed content into clear narratives with strong visual hierarchy and an elevated editorial sensibility. I handled concept development, art direction, presentation design, image curation, information design, motion, and final production. Many of these projects were created entirely in PowerPoint, using custom animation, transitions, typography, diagrams, and timed visual sequences to turn a familiar business tool into a more dynamic storytelling platform.Outcome Over several years, I helped modernize the company's internal communications by introducing a more editorial, visually engaging approach across enterprise campaigns, publications, product launches, and digital experiences. Projects such as the Family First campaign, the Marketing Analytics publication, the Social Impact & Sustainability Report, and the launch of the MyELC app demonstrated how thoughtful design could make complex business information more accessible while reinforcing the prestige and innovation of the Estée Lauder Companies brand. The breadth of work across finance, technology, HR, sustainability, wellness, and beauty created a diverse body of experience that continues to inform my approach to enterprise design.
Approach
Each project required a different balance of information and emotion. For the Breast Cancer Campaign’s 25th anniversary, I shaped archival photography and campaign milestones into a celebratory motion reel. For the Digital Performance & Development Plan, I created a distinct identity and animated framework that made an internal process easier to understand.
The Global Onboarding presentation organized Estée Lauder Companies’ inclusion and diversity programs into a welcoming, reusable experience for new employees. Quality: The Journey Home used motion, typography, and carefully sequenced imagery to communicate the company’s commitment to quality through a concise corporate narrative.
Across the work, I created flexible visual systems that remained consistent with Estée Lauder Companies’ corporate identity while giving each initiative its own tone and purpose.
Outcome
These projects helped make complex company initiatives more accessible, memorable, and visually engaging for employees and leadership. By applying editorial design and motion principles to enterprise presentations, I elevated internal communications beyond traditional corporate slides while keeping the files practical for teams to present, revise, and reuse.
Together, the projects demonstrate my ability to move between sensitive campaign storytelling, employee communications, organizational information, and corporate video while maintaining the quality and sophistication expected of a global prestige beauty company.