NARS

Digital Art Direction — E-Commerce — Campaign — Product Experience — CRM

Elevated digital storytelling for one of the world's leading prestige beauty brands through integrated campaign launches, editorial commerce, and innovative customer experiences across web, CRM, and social.

Overview

At NARS, I partnered with global creative, marketing, and e-commerce teams to bring product launches and brand storytelling to life across digital touchpoints. From interactive shopping experiences to global campaign launches, each initiative balanced brand consistency with elevated customer engagement across desktop, mobile, CRM, and social.

Challenge

Extend the impact of global campaigns beyond traditional marketing by creating immersive digital experiences that inspired discovery, encouraged engagement, and supported commerce. Every execution needed to feel unmistakably NARS while adapting seamlessly across platforms, devices, and international markets.

Creative Concept

Rather than simply adapting campaign assets, each initiative transformed existing creative into distinctive digital experiences. From launching an interactive Virtual Try-On feature to creating editorial commerce around the Met Gala and supporting a global product launch, the work blended luxury storytelling with intuitive shopping experiences that encouraged exploration, engagement, and conversion.

Selected Highlights:

Virtual Try-On

Developed and art directed the launch of NARS' Virtual Try-On experience, transforming existing campaign photography into a dedicated digital destination introducing the new feature across desktop, mobile, website placements, CRM, and social media.

Explicit Lipstick Campaign

Directed the digital rollout of the Explicit Lipstick launch featuring brand ambassador Ciara, translating the global campaign across the U.S. website, responsive e-commerce, CRM, and social while maintaining a cohesive luxury experience.

Maison Explicit

Contributed campaign artwork for Maison Explicit, NARS' immersive virtual experience celebrating the Explicit Lipstick launch. Developed environmental artwork based on the global campaign that appeared throughout the virtual New York streetscape, extending the campaign into an award-recognized digital experience that combined storytelling, gamification, virtual try-on, and e-commerce.

Camila Morrone × Met Gala

Created an editorial commerce experience featuring actress Camila Morrone's Met Gala beauty look through a shoppable landing page incorporating animated GIFs, behind-the-scenes content with makeup artist Mary Phillips, integrated product discovery, CRM, and social storytelling.

Role

Digital Art Direction — UI Design — Creative Production — Campaign Adaptation — E-Commerce Design — CRM Design — Motion Design

Selected Deliverables

Responsive Web Design — Mobile Experiences — Campaign Landing Pages — E-Commerce — CRM — Social Media — Motion Graphics — Product Launches

Outcome

Delivered integrated digital experiences spanning campaign launches, editorial commerce, product innovation, and immersive brand activations, extending global campaigns across every customer touchpoint while strengthening engagement, discovery, and conversion. Contributed to NARS' award-recognized Maison Explicit virtual experience and partnered in the adoption of Figma and Adobe Firefly-powered workflows, helping streamline digital production and accelerate campaign execution across global teams.